The Best CRM for Real Estate Agencies in 2022: Build Successful Real Estate Business

The Best CRM for Real Estate Agencies in 2022

A method known as CRM, or Customer Relationship Management, is designed to make it easier for organizations to handle and analyze data gleaned through interactions with their consumers.

What Is CRM for Real Estate Agencies?

Customer relationship management

Real estate CRM is a system that makes it easier to keep track of all correspondence with clients and potential clients. There has been a rise in this form of CRM software. CRM software makes real estate agents’ jobs easier and their brokerages’ businesses more successful. With the rise of CRM comes an increase in the number of competitors.

Companies catering to real estate agents’ needs now have access to a wide range of CRM technologies. Real estate businesses increasingly turn to customer relationship management (CRM) systems. A little tweaking is required even if these tools aren’t explicitly designed for the sector.

On the other hand, we offer CRM technologies that make it easier for agents. Relationships with clients are the key to success in the real estate industry.

Building a trusting relationship with a client is an ongoing process that requires patience and persistence.  As with any relationship, even the most minor misstep can have devastating consequences.

We have collected a list of the top customer relationship management (CRM) systems now available for real estate brokers, built to match the industry’s specific requirements.

  2. Pipedrive
  3. HubSpot
  4. Salesforce
  5. Wise Agent
  6. LionDesk
  7. Realvolve
  8. Zillow Premier Agent CRM
  9. TopProducer
  10. Market leader

What Should You Look for in a CRM for the Agency?

Man searching for answers

When selecting the finest CRM for real estate agents, we considered all of the aspects that contribute to the singularity and significance of the requirements that real estate agents have.

We looked into everything, from the prices to how easy it was to use, all the way up to the real estate industry-specific features offered.

Let’s have a look at some of the most significant factors that played a role in formulating our recommendations:

Ease of Operation

We favored software that was simple to navigate and use even without any alterations and one in which it was straightforward to make any necessary adjustments without the assistance of technical support staff.

Because agents don’t have a lot more time to master a complex CRM system, the system must integrate as seamlessly as possible with their standard workflow.


Woman holding dollars

We tried to ensure that all choices on this list could be reasonably priced, considering what each offered. To ensure that each option is a worthy candidate to employ compared to the other options, the value of the amount of money you will have to pay was analyzed and weighed.

The Capabilities and Functions

We investigated the degree to which the features cater to the particular requirements that real estate teams and agents have. It was essential to have the ability to readily communicate with leads, prospects, and prior customers through a variety of channels.

Because some clients won’t give repeat business for many years to come, real estate agents, want more direct messaging options and simple access to previous conversations’ history.

Customer Assistance

Customer assistance

Because many real estate agents cannot access staff, customer product support can be highly critical.

Customer support is an essential component of any software, but it is imperative when searching for a customer relationship management system (CRM) you intend to use weekly.

That is because you may need assistance configuring integrations or simply getting the software to run.


Real estate agents use various tools, all of which they would like to have integrated with their primary CRM. That saves time and effort compared to the alternative of having to work with numerous programs while simultaneously searching for information that could be easily accessible with an integration.

Because of this, the number of possible integrations and the ease of implementation played a significant role in the recommendations we provided.


CRM, or Customer Relationship Management, makes it easier for organizations to handle and analyze data gleaned through consumer interactions. We have collected a list of the top CRM systems for real estate brokers, built to match the industry’s specific requirements.