Running a successful business involves distinguishing between your gut feelings and reality conveniently. For a fact, sentiments will not get you anywhere; you need markers to do a thorough analysis to track your finances, work, and sales results.
Well, to prevent running into unnecessary problems, essential business metrics, also called Key Performance Indicators, keep you updated on the progress of your company’s business goals and the time frame allocated for such purposes.
If you’ve fallen off your business goals for the year, KPIs tell you to make timely, informed, and accurate decisions regarding sales, marketing, advertising, and even finances. They also help you decide if loans are right for your business, like Carmino Financial’s Microloan Programs.
Even to find investors, crowdfunding, among many other options you may have. Business metrics, basically, let you know what to do and what not to do at the appropriate time.
There are pretty many indicators used to track the performance and progress of any business. However, we will only talk about the essential ones to help your business grow.
More importantly, it’s easier to get distracted tracking irrelevant metrics and end up working yourself up on numbers that have no impact. If you’re going to worry at all, worry about metrics that matter. Let’s talk about some essential metrics.
5 Examples of Essential Business Metrics
1. Sales Revenue
The most important metric has to be sales revenue; After all, the reason you started a business is to make sales, and it’s only essential you monitor how well your business is faring in that regard. Sales analysis tells you if your target audience accepts your product; it means how well your marketing plans are doing and how far you are behind or ahead of the competition, amongst others.
Sales analysis varies with many factors, and whoever is tracking sales should be mindful of fluctuations in market prices.
Sales revenue is calculated by subtracting the cost of returned products from all clients’ purchases. If, after conducting the analysis, you realize your business is not doing too well, you may want to improve your products, expand your marketing and advertising campaign, and hire new salespeople, amongst many other options.
Remember, if you are running low on cash, you can always get a loan from Carmino Financial Microloan Programs.
2. Net Profit Margin
The ultimate goal of any company is to make a profit. Net profit margin measures how effectively your business is generating profit. This helps you make accurate predictions for your company’s growth in the long run.
If you are running at a loss, it might just be ideal to take another look into what you are not doing right in terms of your revenue; do you need to increase the prices of your products/services? Or maybe you have to reduce the cost of sales and production. All of these you will determine after conducting a Net Profit Margin analysis.
3. Gross Margin
Similarly, the Gross Margin metric measures the efficiency of your sales and production process. Basically, as your Gross Margin goes high, so do your company earnings. This indicator is crucial if you are about to start a company. It reflects the improved process of sales and production.
4. Sales Growth Year-To-Date
Sales growth analysis provides you with timely updates on how your revenue increases or decreases over the year. The study can be monthly, quarterly, or yearly. But, primarily, it depends on the customers and maybe seasons.
With this, you can make appropriate and prompt decisions. If your sales are not doing well, you may need to invest more in marketing and advertising campaigns or improve the quality of your products.
5. Cost of Customer Acquisition
The more the customers, the more the sales, and ultimately, the higher the profit. As such, the customer acquisition cost is a critical analysis that must be done. Usually, this analysis goes with Customer Lifetime Value. This analysis may require the expertise of a professional because of its technicality.
This metric helps you make decisions on the segment that is most appealing to your clients and make decisions on the ones that are worth keeping and the clients who are not mainly adding to your net profit. Simply put, this analysis helps you focus more on the productive audience.
The good thing about these metrics is that it points out how your performance is what you need to improve. And when it comes to improving your business performance, you need enough cash to do it adequately; you can always take a loan from Carmino Financial Microloan Program to boost your business performance.