5 of the Best Social Media Analytics Tools for Marketers: Monitoring Your Social Presence Has Never Been Easier

5 of the Best Social Media Analytics Tools for Marketers

Social media analytics solutions enable you to build progress reports to communicate with your organization, customers, and supervisor to determine what is and is not working. They should also offer you the information you need to evaluate your social media marketing plan on both the global and micro stages.

The analysis is always important, so templates like the root cause analysis (IT) template are available today.

Social media marketing and analytics solutions cannot exist without each other in the digital marketing area. Analytics enables you to identify what you do effectively and, more crucially, what you are doing wrong so that you can rectify and grow.

We’ll go through some of the most excellent free social media monitoring tools available, as well as some commercial choices, in this post.

1. Google Analytics

Google Analytics landing page

Even though Google Analytics was developed primarily to assess the online site performance, it also provides a wealth of information regarding social media platforms.

Other key features are:

  • Social media traffic streams to your website – find out which social media networks bring in the most traffic.
  • Completion goals for your posts on social media – assign objectives and track their progress.
  • Social media post conversions – assign a monetary value to social media conversions.
  • Conversions on social media with assistance – check to display if any of your media platforms played a role in a conversion.

If you’re a social marketer who wants to generate traffic to your website, this is a fantastic resource to have on hand. With these pieces of data, you’ll be able to maximize the effectiveness of your social media efforts and efficiently plan for the future.


  • The fact that Google Analytics is free is one of its most significant selling points.
  • Likely, it’s already in place on your website.
  • It gives you essential information about your target audience.
  • It is one of the most widely used analytics platforms — there are several tutorials accessible online.


  • It takes time and talent to put it up properly to monitor your social media presence.
  • It is not intended for social media management, and it necessitates some sophisticated knowledge of the tool.

2. NapoleonCat

NapoleonCat landing page

NapoleonCat is a social marketing application with built-in social media analytics and reporting capabilities. It enables you to track the success of your social media initiatives across numerous channels for multiple accounts and pages.

Surprisingly, you may also monitor the social media activity of your competitors. With NapoleonCat data, you’ll be able to identify trends quickly and create content on social media that engages with your company’s target demographic and produces the most excellent results.

Here’s what NapoleonCat can do for you:

  • Examining which content genres are most effective, as well as when and how frequently you should post to reach the maximum level of engagement.
  • It helps you maintain a close eye on your team’s behavior to ensure that your social customer support remains first-rate.
  • Comparing audience information and post engagement across numerous social media accounts, including those of your rivals.


  • Allows you to compare your performance to those of your competitors.
  • Reports on social media analytics are generated automatically and may be customized.
  • Tracks major social media indicators in real-time.


  • The user interface might be a little confusing.

3. BuzzSumo

BuzzSumo landing page

If you want to know how many shares your most recent blog article earned on Facebook, Twitter, or Pinterest, BuzzSumo can help. You may also track the success of material fighting for specific industry keywords, which will help you assess how your content marketing initiatives compare to competitors.

Social media is one of the essential methods for content delivery. Analyzing social shares allows you to identify which articles garner the most interaction and use that information to influence your marketing plan.


  • It displays the most recent popular content.
  • It is possible to locate hot topics to share on social media with this tool.
  • Simple to use


  • If you would like the complete version, it’s a little costly.
  • The tool is not adapted for managing social media. If you want that feature, you will require extra tools.

4. Brand24

Brand24 landing page

Brand24 is a social media analytics platform that costs $49 per month and comes with a free two-week trial (no card required).

The program monitors and analyzes online and social media activity across many channels. You can track keywords related to your business, such as company name, website link, company tagline, marketing strategy name, or hashtag.

Some of the key features are:

  • Social media analytics – examine the success of your phrases on Facebook, Twitter, Instagram, and YouTube, including the number of appearances, social media reach, and sentiment classification.
  • Engagement metrics – monitor the level of interaction generated by social media postings, marketing efforts, and content.
  • Metrics of impact are excellent for influencer marketing because they allow you to determine the effects of social media authors discussing your brand or any issue.
  • Trending hashtags include – find the most popular Instagram hashtags for any term.
  • Analytics for hashtags – find out how many occasions a hashtag has been used on Twitter, Instagram, and Facebook.


  • It is possible to trace brand mentions throughout all social media channels.
  • It is possible to compile a report on social media analytics.
  • With this tool, you can examine excellent and negative attitudes associated with your monitored keywords.


  • No social media management platform is offered.

5. CoSchedule

CoShedule landing page

The significant part about CoSchedule would be that it evaluates the success of your social media postings. On top of that, it advises improvements and specific actions across all of your social media platforms.

Improvements can be the best day to publish, the most appropriate time to publish, and the best sort of material to post.

Furthermore, CoSchedule offers metrics for your social media updates, such as:

  • The Social engagement data analysis – a study of the responses to your social media posts.
  • Report on a social campaign – monitoring a campaign’s effectiveness across several platforms.
  • Audience feedback – in-depth performance reports for your social media platforms.
  • Social sharing analytics – counting occasions have your link been shared on social media.
  • Reports on the top projects – examining the top 100 posts.


  • Excellent for managing social media efforts.
  • It produces social media reports.
  • Ideal for task management.


  • For smaller businesses, it might be a bit pricy.
  • Some users may find the UI challenging to use.


We have chosen the best social media analytics tools for you in this post. We hope these will be beneficial for your business. Whatever means you have at your disposal, make it a point to go further into your information to use all of your ongoing endeavors.