Seven Best Customer Intelligence Tools to Gain Actionable Insights

Seven Best Customer Intelligence Tools to Gain Actionable Insights

Customer intelligence solutions collect and analyze data about your consumers from both organized and unstructured sources to develop richer, more fruitful customer connections and enhance company results. There are several very potent customer intelligence technologies available that can provide you with insightful information on the requirements, wants, motivations, and actions of your customers.

Customer experience management, survey creation, A/B testing, and customization are just a few of the features and possibilities available with customer intelligence tools and platforms. They give you the answers to the fundamental questions about your customers, including Who, When, What, Where, and Why.

To discuss ideas, test them, and get consumer insights, a firm can communicate discreetly through a secure online community with the use of a customer intelligence platform. The capability of Customer Intelligence Platforms to integrate with mobile devices and other apps is a crucial feature. The platforms assist in producing shareable reports with customer-driven information and narratives that tackle important corporate concerns.

Customer IntelligenceUserVoice

One of the customer-focused tools made from rich data is UserVoice. You may use it to transform consumer input into useful information that will guide roadmap decisions. With UserVoice’s cutting-edge analytics platform, analyzing, contrasting, and testing product concepts are simple. You may also divide up customer comments per product. Your market intelligence team may get consumer input from anywhere with UserVoice.


Software for managing the customer experience, Qualtrics, allows for the creation of surveys and forms. Today, any digital engagement may provide an omnichannel perspective of the customer experience thanks to Qualtrics’ robust platform. Advanced predictive intelligence capabilities from Qualtrics make it simple for businesses to comprehend critical customer data insights and forecast customer experience factors. Open text is analyzed by Qualtrics, sentiment ratings are assigned, important experience processes are automatically ranked, and several other analyses are carried out automatically.


GetFeedback is one of the most well-liked and effective survey tools that may assist you in establishing a smooth connection with your clients, team members, and business associates. It is an intuitive piece of software for customer experience surveys intended to boost response rates. With a drag-and-drop functionality that is incredibly user-friendly, you may construct attractive surveys.


One of the top customer intelligence solutions with the most cutting-edge analytics in the CX Sector is InMoment. Businesses can gather and manage client database information using the cutting-edge and creative cloud-based platform InMoment. Additionally, the platform enables marketers to monitor comments, campaign effectiveness, and brand recognition. Data from surveys is combined with consumer information from a variety of other sources, such as social media, CRM, financial, and more.


Qubit is a digital customer experience delivery tool that enables you to customize visitor behavior across all digital channels and comprehend visitor behavior. To encourage clients to spend more money with you, this customization platform makes use of machine learning and highly engaging digital experiences. The platform offers tools for collecting precise, event-based client data as well as adaptable segmentation. Qubit puts you on the route to customization in an intelligent way by utilizing scalable, automated solutions powered by artificial intelligence.

SAS Customer Intelligence 360

With more than 40 years of experience in embedded customer analytics and multi-channel marketing data, SAS is a powerhouse in the field of analytics. One of the system’s features is the ability to build an OLAP cube—a data structure in SQL Server Analysis Services—for lightning-quick analysis of massive amounts of data for quick, intelligent insights. SAS claims to interface with your current technology and features an open API.


Google Analytics, Google Sheets, Facebook Ads, and Google Ads are just a few of the major sources of data that collects and organizes. Data from several sources are consolidated into one location with the use of Without affecting your data model, you can add or delete platforms and deliver the data to any linked tools. Cleaning, mapping, and swinging it all at once is helpful. Over 500+ marketing data systems, including Google Analytics, Salesforce, Stripe, MailChimp, Facebook, and other comparable programs, are integrated with


Using customer intelligence technologies, you may collect various sorts of data from your consumers on a regular and thorough basis, analyze that data to produce insightful results, and then apply those results to enhance customer loyalty.