Appearing in Google’s SERP results is not a piece of cake. But it is not impossible. With comprehensive knowledge of SEO writing, you can rank your article on the first page.
Quality content is the key to driving conversions and leads to your business. Without top-notch content, your website is of no use.
Content is the copy that directly speaks to the target audience and builds brand awareness. You know that if your page does not appear in the first page results, the chances are that no one will ever read it.
This is where writing SEO-friendly content proves to be the best approach to rank in the SERP results. Your content needs to be well-researched and informative too.
Are you a newbie and struggling to write SEO-oriented content that catapults your site to the first page?
If this question is your concern, go nowhere!
This ultimate guide will help you write top-quality SEO-optimized content. Here you go!
What is SEO-friendly content?
The content crafted to rank in the search engines’ results is called SEO content. This type of content revolves around specific keywords.
Hence, you have to publish content regularly. A report reveals that content that is written and published regularly gains 350% more traffic than the content that is published once or twice a month.
Importance of SEO-optimized content
In times like these, the significance of writing SEO content is increasing rapidly. For example, suppose you have a particular issue and want its ultimate solution.
You enter a particular search query in Google’s search bar. Top pages related to your search query will appear in front of you. Only the content that is well-optimized ranks against your search query.
Hence, you have to write content related to the user’s search query because it enables searchers to turn into buyers quickly. How amazing it is!
Once they like your informative content, they will become your regular readers, and in return, they will become loyal to your particular brand.
Let’s dive into the essential tips for newbies to write quality content that impresses Google.
Tips for beginners to write SEO content
1. Do good keyword research
First things first!
You should come up with solid keyword research. Unfortunately, many content writers start writing content without proper keyword research.
With keyword research, you will be able to know how much competition is out there and how you can perform better than your competitors. It is the first step that leads you toward success.
If you do not follow the practice of keyword mapping, start doing this right now.
Remember, during your keyword research, you should pinpoint all the keywords related to your search. This is because they help you relate the content properly. They are called LSIs.
Spend plenty of time finding the exact keywords.
2. Write an optimized title tag
People will not notice your content if it does not have impeccable title tags. How to write engaging title tags?
It would be best to include the target (primary) keyword in the title as close to the beginning as possible. Plus, write the title within the 60 characters.
If you write a title above this limit, Google will automatically hide the exceeding characters. As a result, the title will appear non-professional.
So what to do?
Do not be worried!
This is where the use of an online word counter rises. Many content writers, including the experienced ones, benefit from the word count online tool to keep track of the title’s length.
This tool instantly computes the total number of characters, words, sentences, and paragraphs. In this way, you can stay within the strict character limit of 60 characters.
You can trim the exceeding characters to make the title more digestible and clickable if you have written above this limit. Plus, its grammar checker removes all the grammatical flaws from the title.
So whether you are a newbie or an experienced content writer, you can leverage an online word counter to keep track of your title’s length.
Remember, your title should:
- Spark curiosity
- Have some benefits of a product or service
- Demonstrate how to do something perfectly
3. Determine your searchers’ intent
What a particular searcher is trying to achieve through a search query is referred to as search intent. A user searches for three intentions:
When a user comes with the intention to learn something, it is called informational intent. This type of content needs to be written lengthy and it should cover all the learning needs of the user.
Users come to take a specific course of action to buy a product. This is called transactional intent. It should be written brief.
When readers use the internet to look for a particular website or location, it is called navigational intent.
4. Start writing
After doing quality research, creating an outclass title, and identifying the users’ search intent, it’s time to focus on writing tailor-made content that attracts readers.
Start writing with one objective: to state, describe, and explain the topic in simple and scannable language.
It would be best to write a simple outline that leads you toward the best outcomes. Write the most significant points. Plus, you can make your content easy to read by including bullet points.
Do not panic about committing grammar mistakes. Instead, let your writing be done in a non-stop way.
5. Organize your content
Once you have all the necessary information and facts on the page, you should organize the content professionally. Ask yourself:
- What is the primary purpose of writing this article?
- What do you need to achieve through this content?
Your content needs to be relevant. Moreover, you have to make it easy to read for people and search engines.
Break the lengthy content into manageable chunks with compelling subheadings.
6. Add images to your content
Images do not only help readers to drive a crystal clear idea out of your content but also allow you to rank in the image search. In return, it will bring more traffic to your site.
People love visuals instead of reading the textual content. Accordingly, consider incorporating images in your content.
7. Proofread your content and publish it
Now, you have written an SEO-focused copy. Revisit the content and look for typos, grammatical, and punctuation mistakes.
Remove these writing flaws to make it error-free. That’s it!
Hope these seven valuable tips will provide you with a roadmap to creating winning content. Follow these proven tips and write successful content that drives more conversions to your site.
Best of luck!