Did you know that people around the world spend an average of nearly seven hours online each day?
An effective digital marketing strategy is key to increasing your company’s customer base and subsequent sales. Digital marketing, though, is a skill that takes some time to excel at, and it can feel like the rules for effective digital marketing are always changing.
Thankfully, there are a few digital marketing tips that have withstood the test of time. Keep reading for five foundational tools to increase the effectiveness of your digital marketing strategy.
1. Offer Great Content
Any expert in company marketing will tell you that you need awesome content, products, and services to make your marketing efforts worthwhile.
Do an audit of your website and ensure that it’s easy to use and relevant to your target audience. Test it on both desktop and mobile devices (most online traffic these days comes from handheld devices like smartphones). Run speed tests and do user testing to make sure you have everything your customers need.
2. Adapt Your Efforts to the Platform
Too many marketers use the same digital content for all their marketing platforms, without considering the different audiences on those sites. Facebook, Instagram, LinkedIn, and TikTok all have core audiences with distinct demographics, and different messages will appeal to them.
Develop different marketing materials for each platform, including the copy you use, the images or videos that go with the content, the hashtags you use, and your linking strategy. Create yet another iteration of the content for your email subscribers.
3. Focus on Your Title Tags
An SEO Title Tag crafted with attention and care can keep your casual audience from scrolling past your page and inspire them to visit your website instead.
Make your title tag descriptive enough that your audience knows what’s on the page they’re going to. But, don’t make them so long that they get cut off on search engine results pages or social media previews.
4. Don’t Fear Paid Ads
Many business marketing teams have no qualms about pouring significant portions of their marketing budgets into TV and radio advertisements. However, when paid digital ads get brought up, many are hesitant to allocate financial resources to them.
When done well, digital ads increase your brand awareness, boost your reach, and convert leads into sales. What makes them tricky is that they have to be done well to achieve these results.
The specific techniques around paid ads are a whole article all by themselves, but the short answer is to experiment and find what works for your company. Put small amounts of money into various kinds of ads until you figure out what works, then go for it!
5. Measure Your Results
All the work you put into your digital marketing plan won’t mean much if you can’t tell whether it’s working or not. Before you begin your marketing efforts, decide what you want to measure and how you’re going to track it. Knowing what you want to achieve beforehand will inform which digital marketing strategy you employ.
Check in regularly on your audience reach, engagement, and other analytics. See if you’re hitting the marks you wanted to achieve. If not, you can always adjust your tactics partway through the plan to get back on track.
Use These Digital Marketing Tips Today
If you’re struggling with your company’s digital marketing plan, try implementing these five tips. Create specific, engaging content, then share it strategically and measure the results. Over time, you’ll figure out what works best for your business.
Looking for more ways to take your digital marketing strategy to the next level? Check out the other articles on our site for more digital marketing tips!