It can be hard to make your article stand out as a writer, and even harder to avoid feeling drowned out by other peoples’ content. The difficulty in finding what works well and what doesn’t work at all is a feeling shared by many, but there are tricks to overcome this issue. WordPress has numerous tools to help bolster your creativity and create an engaging presence.
Sometimes it can be overwhelming to figure out what works best for your articles. This page will assist in providing some content strategies as an inspiration of what WordPress tools may work with your audience but starts with highlighting the importance of knowing your consumer base, and why it is imperative to understand your readers.
1. Knowing your Audience
Before writing any article, you should always have a clear vision of your audience. If you misunderstand your audience, it does not matter how creative or brilliant your article is, your audience will be less likely to return, share, and engage.
To acquire and retain an audience requires a consistent, engaging brand. Tailoring your writing and visuals to a particular style which appeals to the audience that you are branded for is essential to increasing readership retention.
The ability to know your style will make it a lot easier for your writing to flow off your tongue, with the further benefit that the characteristics of your brand will enable you to fine-tune the frequency that your article shows up in search results. Optimizing your article for search engines involves knowing what keywords to use, and there are tons of different tools you can use to find the top terms to increase performance in search results.
2. Themed Content Strategies
One way to find a convincing style is through a thematic series of articles. This method not only draws on interests your readers may like, but also gives the author a consistent flow to post many articles in a streamlined way, keeping your reader reading!
Choosing a theme may be daunting, however, a creative way to get started is by choosing two different interests that may complement what your audience enjoys. For example, a series on cocktails inspired by slots provides an exciting spin on everyday beverages, which will surely grab the attention of any gambling enthusiast. After all, there’s no better way to enjoy a game of slots than to have the cocktail to match!
The theme used here runs off the idea that slot players may enjoy the sip of a nice cocktail, giving an interesting article that expands the reader’s knowledge on cocktails they may enjoy using the common interest of what they already love (fun slot games!).
These themes can be conveniently made using custom post types which enable you to create tailored content types beyond the standard post and pages. This allows you to categorize your themes, giving your content a unique structure to stand out.
3. Interactive WordPress Content
A great benefit of WordPress is the availability of interactive content, with hundreds of free Plugins to drive engagement. Polls are an example of interactive content, the advantage being that they are effortless to interact with, and easily encourage your readers to create a conversation, giving them more reason to share and comment if they see a highly contested poll! An example of the top Plugins for polls on WordPress includes the well-known WPForms.
Readers of your articles can be impressed through interactive infographics, a tool that works well in helping readers understand advanced topics by turning them into straightforward concepts, the interactivity of these graphics also assists in an individual’s recollection of subjects. Interactive infographics can boost sharing across your platforms, as readers will often want to share interesting concepts they have learn! Examples of the top Plugins for interactive infographics include Visualizer and Element Pack.
4. Contests and Games
Another way to boost engagement on your WordPress articles is through exciting contests and games. Contests shine a spotlight on your readers, rewarding them with an incentive. Contests also have the double bonus of getting your users to generate brand-related content, making them a great way to spread awareness to people who might not know of your articles.
Incorporating game elements is another way to increase engagement of your website. Plugins such as myCred and GamiPress allow a wide variety of tools such as WordPress points, giving readers a feeling of satisfaction and forming a bond of brand loyalty.
An additional feature would be using these points to create rankings, adding another dimension to user fulfillment and loyalty to the website by rewarding them for ranking highly on the scoreboards.
Concluding Tips
One of the main takeaways from this article is that you can only truly benefit from the numerous Plugins of WordPress when you know your audience, and with this knowledge, you can create some amazing and engaging pieces of writing.
However, it is always good to remember that these tools are not a supplement for a real understanding of what you are writing about, they should be used to enhance a strong foundation of individual effort and subject comprehension. This foundation will allow you to take advantage of WordPress’s tools and write a great article!
