In the competitive world of online selling, integrating social media marketing into your ecommerce strategy is no longer optional—it’s essential. As consumers spend increasing amounts of time scrolling through Instagram feeds or watching TikTok videos, ecommerce platforms have evolved to offer built-in social media marketing features that allow businesses to reach audiences right where they are.
Whether you’re a small startup or a thriving online store, choosing an ecommerce platform with robust social media tools can amplify your brand presence and boost sales. Here’s a closer look at some of the top ecommerce tools that offer built-in social media marketing features, making it easier for sellers to manage campaigns and drive engagement directly from their platform.
1. Shopify
Shopify is arguably the most popular ecommerce platform, known for its user-friendly design and comprehensive features. When it comes to social media marketing, Shopify stands out with a range of built-in integrations:
- Facebook & Instagram Shopping: Seamlessly connect your Shopify store with your Facebook and Instagram accounts to tag products in posts, reels, and stories.
- Social media ad management: Run and track advertising campaigns for Facebook, Instagram, and TikTok from within the Shopify dashboard.
- Automatic post scheduling: Through Shopify apps like Buffer or Outfy, schedule promotional content to publish on your selected platforms.
These features not only simplify marketing but also help you maximize your visibility across various social channels without leaving the Shopify ecosystem.
2. BigCommerce
BigCommerce also offers strong social media marketing capabilities, especially for medium to large businesses looking to scale. Key tools include:
- Built-in Facebook integration: Sync your product catalog directly to Facebook for streamlined promotion and checkout via Facebook Shops.
- Instagram Shopping: Tag your products in posts so followers can purchase items without leaving Instagram.
- Google Shopping + social media ads: Use built-in marketing platforms to manage ad campaigns on Google and major social media networks.
BigCommerce merges powerful ecommerce tools with wide-reaching social capabilities to create a unified marketing approach.
3. Wix eCommerce
Wix is often favored by creatives and small businesses for its drag-and-drop site builder, but its ecommerce functionality has come a long way. In terms of social media marketing, Wix includes:
- Facebook and Instagram store setup: Connect your online store to both platforms and manage your catalog from Wix.
- Social media templates and video makers: Built-in tools to help generate eye-catching content tailored for platforms like Facebook and Instagram.
- Integration with tools like Ascend: Use this marketing suite to schedule posts, run email and social campaigns, and analyze performance—all within Wix.
Wix is ideal for sellers who value design but also want a solid marketing foundation integrated into their ecommerce dashboard.
4. Squarespace
Squarespace is another platform well-known for beautiful design templates, particularly popular among creators, influencers, and boutique store owners. Its social media marketing features include:
- Integrated posting tools: Automatically share new blog posts or product updates across Facebook, Twitter, and Pinterest.
- Instagram feed integration: Display your Instagram feed directly on your site to build engagement through visual marketing.
- Email and social campaign manager: Design and schedule social posts alongside email newsletters through its unified marketing backend.
Squarespace focuses more on organic engagement through content and visuals rather than paid ads, making it perfect for brands that lean heavily on aesthetics and storytelling.
5. Ecwid by Lightspeed
Ecwid is a lesser-known but powerful ecommerce option, especially for businesses looking to embed stores into existing websites. Its built-in social marketing features include:
- Facebook and Instagram store integration: Fully integrate your catalog so social followers can shop directly on these platforms.
- Sell on TikTok: Use native tools to showcase products in TikTok videos and link back to your Ecwid store.
- Social ad support: Market your products via connected ad managers for various social platforms, enhancing targeting and reach.
Ecwid is especially useful for multi-channel selling and is scalable for growth if you start with just a few products but plan to expand your online presence.
Final Thoughts
Choosing an ecommerce platform that aligns with your social media strategy is crucial in today’s digital landscape. Whether you’re emphasizing organic growth through beautiful content or leveraging data-driven social ads, platforms like Shopify, BigCommerce, Wix, Squarespace, and Ecwid offer built-in tools to simplify and supercharge your marketing efforts.
Ultimately, the best choice depends on your business size, goals, and marketing style. But thanks to these built-in features, connecting with your audience across multiple platforms has never been easier—or more effective.
