Category Archives: Uncategorized

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Chatbot Vs. Conversational AI

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology best suits your customer service experience. Today’s businesses are looking to provide customers with improved experiences while decreasing service costs—and they’re quickly learning that chatbots and conversational AI can facilitate these goals. By 2024, experts say the […]...
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How to Conduct a Focus Group

What Is a Focus Group? Focus groups can be used to conduct research. Focus groups allow only a small number of people to answer questions in controlled environments. Focus group participants are selected based on their demographic characteristics. Questions about specific topics are also asked. One type of qualitative research is focus groups. Focus groups […]...