Working with dates and times in PostgreSQL can feel easy. Until it’s not. One small choice can change how your data behaves. Especially when you must pick between CURRENT_TIMESTAMP and CURRENT_DATE. They look similar. They sound similar. But they are not the same. And in 2026, when apps are more global and time-sensitive than ever, […]...

In the competitive world of online retail, understanding how much a customer is worth over the long term can be the difference between scaling efficiently and burning through ad budgets. Customer Lifetime Value (CLV) prediction helps ecommerce businesses estimate how much revenue a customer will generate throughout their relationship with a brand. With AI-powered tools […]...

Databases often need to support multiple languages, regional rules, and case-sensitivity requirements. In PostgreSQL, collation controls how text is sorted and compared, which directly affects query results, indexing behavior, and overall performance. Changing the collation of a column is not as simple as flipping a switch—it requires careful planning, especially in production environments. TL;DR: To […]...