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Crisis Comms: When Incidents Go Public

In the digital era, information travels at lightning speed. What was once a minor internal issue can escalate into a full-blown public relations disaster within hours. When incidents go public, organizations are thrust into the limelight, their reputations hanging in the balance. How a company responds in the early moments of a crisis can determine […]...
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Multi-Armed Bandits vs. A/B Tests: When and Why

In the world of digital experimentation and optimization, two powerful approaches frequently rise to the surface—Multi-Armed Bandits (MABs) and A/B testing. Businesses use these techniques to refine user experiences, enhance conversion rates, and make data-driven decisions. While both serve similar purposes, they function quite differently and are suitable for different types of experimentation. This article […]...
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The Case for Web Components in Design Systems

In a world where applications and websites must work seamlessly across devices, teams, and platforms, design systems are becoming essential in maintaining consistency, scalability, and speed of development. One powerful but sometimes overlooked approach to building robust design systems is Web Components. These custom, reusable, encapsulated HTML elements have been evolving rapidly and are now […]...