Negotiating with Amazon as a 1P (first-party) vendor can feel like walking a tightrope. While the platform offers unmatched reach and sales potential, it also places immense pressure on suppliers to maintain profitability amidst strict terms and regular margin squeezes. Mastering the art of vendor negotiations with Amazon is essential for sustaining a profitable and […]...

If you’re selling on Amazon as a 1P (first-party) seller through Vendor Central, you know how powerful the platform can be. But it’s also full of hidden traps. One wrong move, and you could lose money, time, or even your listing. Don’t panic! Let’s break it down and cover some easy ways to avoid mistakes […]...

The Super Bowl is not just the biggest sporting event of the year in the United States—it’s also a high-stakes advertising battleground for consumer packaged goods (CPG) brands. It’s a chance to capture national attention, spark conversation, and ignite sales. However, while the buzz may burn hot during Super Bowl weekend, the most valuable players […]...