All posts by Olivia Brown

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Top 5 New‑Wave Analytics Tools Focused on Cohorts & Retention (instead of Just Pageviews) — Useful for SaaS & Subscription Products

Modern digital products—especially SaaS and subscription-based businesses—can no longer afford to focus solely on pageviews or session counts. These vanity metrics often mask the deeper story: whether users are getting value over time. To really understand product-market fit and drive growth, product teams and marketers need tools that illuminate user behavior over time. Enter new-wave […]...