All posts by Olivia Brown

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Breaking: Digital Marketing News August 2025 – Key Takeaways

Something big just dropped! August 2025 has been buzzing with digital marketing updates. Short videos, smarter ads, and Google’s newest algorithm shake-up. If you’re a marketer, entrepreneur, or social media enthusiast — you’ll want to hear this. TL;DR August 2025 brought major updates from Google, Meta, and TikTok. AI is now more important than ever […]...
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Incremental Backup: Strategies for Large Sites

For organizations managing vast amounts of digital content, databases, and user data, maintaining reliable and efficient backups is a cornerstone of data management. Full backups can consume significant storage space and time—resources many large sites cannot afford to waste. That’s why incremental backups have become a preferred strategy, offering a balance between backup speed, storage […]...
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Top 5 New‑Wave Analytics Tools Focused on Cohorts & Retention (instead of Just Pageviews) — Useful for SaaS & Subscription Products

Modern digital products—especially SaaS and subscription-based businesses—can no longer afford to focus solely on pageviews or session counts. These vanity metrics often mask the deeper story: whether users are getting value over time. To really understand product-market fit and drive growth, product teams and marketers need tools that illuminate user behavior over time. Enter new-wave […]...