Being an indie musician means doing a lot on your own. You make the music, perform the gigs, and yes — promote it all too. A website can make that job 100x easier. But don’t worry, building one isn’t as scary or techy as it sounds.
TL;DR
Indie musicians can use simple, drag-and-drop website builders to share music, promote shows, and grow their fan base. Tools like Bandzoogle, Wix, and Squarespace make it easy — no coding needed. Many come with music-friendly features like event calendars, merch stores, and mailing lists. Pick one that fits your vibe and start sharing your sound with the world.
Why Do Indie Musicians Need a Website?
Sure, you’ve got social media. Maybe even a Spotify link. But nothing beats having your own corner of the internet.
- Control: No ads. No algorithms. Just your content, your way.
- Credibility: It makes you look professional. Like a real artist. Because you are.
- Central Hub: Put all your stuff in one spot — music, videos, merch, tour dates, and more.
Your fans will thank you. Bookers too. It’s a win-win.
What to Look for in a Website Builder
Not all builders are made equal — especially for musicians. Here are a few things you’ll want:
- Audio player: Can fans listen without leaving the site?
- Event manager: Show dates, ticket links, venue info — all in one place.
- Mailing list: So you can reach your fans directly.
- Merch store: For selling those sweet custom tees and vinyls.
- Ease of use: Drag and drop is the dream. No coding, please!
Also pay attention to design. You want a site that looks and feels like your music.
Top Website Builders for Indie Musicians
1. Bandzoogle
This one’s built for musicians — like, really. It was made by musicians, for musicians.
- Music player? Yep. Embed your entire album or just one song.
- Tour calendar? Automatic and super easy to update.
- Mailing lists? Built-in and comes with email templates.
- Merch? Comes with its own store. No extra fees. You keep 100% of sales.
- Price: Starts around $8/mo with a free trial.
Bonus: You can register your domain through them too. No need for extra steps.
2. Wix
Wix is one of the biggest names in drag-and-drop website design. Great if you love flexibility.
- Templates: Tons of them. Many designed just for artists and performers.
- Custom Player: Add music clips or full tracks.
- Show Calendar: Needs a bit more setup, but works well.
- Mailing List: Comes with Wix Ascend (extra cost).
- Merch? Add a store, no problem. Just remember they take a small cut.
- Price: Free option with ads. Premium starts around $14/mo.
Tip: Wix gives you loads of design freedom. But it’s easy to get carried away. Stick with 2-3 fonts and a unified color vibe.
3. Squarespace
Squarespace is sleek and stylish, just like your sound. It’s a top pick for visual artists but works great for music too.
- Beautiful Templates: Your photos will shine. Clean and modern vibe.
- Show Announcements: Use blog posts or event blocks.
- Music Integration: Embed players from Spotify, Bandcamp, or SoundCloud.
- Email signups: Built-in with nice design options.
- Store: Sell music, merch, tickets — all from your site.
- Price: Starts around $16/mo.
Best for: Musicians who care a lot about visuals and branding.
Other Tools to Consider
Want more freedom or advanced features? Here are a few extras you might like:
- WordPress + Elementor: More complex, but customizable. Great if you’re tech-savvy or have help.
- Shopify: Focused on eCommerce. Perfect if merch is a big part of your hustle.
- Linktree or Carrd: Not full websites, but great for a one-page promo site linking to music, socials, and gigs.
Content You Need On Your Music Website
Your site should be more than just pretty. Here’s what you need to include:
- Homepage: Quick intro or bio, photo, and links to new music or shows.
- About Me: Tell your story. Fans love knowing where you’re from and what inspires you.
- Music: Album embed, track list, and links to stream or buy.
- Tour: Upcoming shows and how to get tickets.
- Store: T-shirts, CDs, vinyl, whatever you’ve got.
- Contact: Booking agents, venues, fans — make it easy for them to reach you.
Optional but cool: A blog or journal section. Share behind-the-scenes moments. Tour stories. Progress on your next album. That stuff adds soul.
Tips for a Rock-Solid Music Website
- Keep it updated: Old events and broken links are big no-nos.
- Keep it mobile-friendly: Most fans browse on phones.
- Use high-quality images: Blurry or pixelated photos = sad fans.
- Link smartly: Socials, streaming, press, everything your fans need.
Choosing the Right Builder for You
Still stuck on which one to pick? Here’s a quick vibe check:
| Builder | Best For | Price Starts At |
|---|---|---|
| Bandzoogle | All-in-one music sites | $8/month |
| Wix | Custom layouts, flexible design | $14/month |
| Squarespace | Visual branding and aesthetics | $16/month |
Final Notes
Being an indie artist means wearing a lot of hats. Thankfully, building your website doesn’t have to be one of the hard ones. With today’s tools, you can have a slick, professional-looking site that tells your story, shares your art, and turns casual listeners into real fans.
So go ahead — pick a platform, upload your work, and take control of your music journey. Your future fans are just a click away.
