Owning a bed and breakfast is a dream come true for many hospitality enthusiasts, but in today’s digital age, having an online presence is crucial to attract guests, manage bookings, and tell your unique story. Fortunately, creating a website doesn’t require complex coding skills or massive budgets. With the right website builder, you can have a stunning, functional site up and running in no time.
TLDR: Too Long, Didn’t Read
Bed and breakfast owners need websites that are not only visually appealing but also capable of handling reservations, reviews, and integrations with booking engines. The top website builders for B&Bs include Wix, Squarespace, WordPress.com, Weebly, Hostaway, Site123, and Lodgify. These platforms offer templates, booking plugins, and mobile optimization that can save time and drive bookings. Read on to discover which one best suits your business needs.
1. Wix – Creative Freedom Meets Custom Functionality
Best for: B&B owners who want maximum design flexibility without needing to code.
Wix is a favorite among small business owners due to its intuitive drag-and-drop builder and highly customizable templates. Its hospitality-specific templates can help you showcase your rooms, add galleries, and include booking functionality through apps like Wix Bookings or integrations with third-party booking systems.
- Pros: Easy to use, hundreds of designer-crafted templates, robust app marketplace
- Cons: Not ideal for very large websites or intricate backend needs
One standout feature is the ability to add video backgrounds and scroll effects—perfect for visually showcasing your B&B’s ambiance.
2. Squarespace – Sleek Designs for Aesthetic Excellence
Best for: B&Bs that prioritize design and want a premium look and feel.
Squarespace is renowned for its stunning templates and polished design. It offers a professional appearance right out of the box, making it ideal for luxury or boutique B&Bs. Features like integrated booking through Acuity Scheduling and built-in marketing tools make managing your establishment more efficient.
- Pros: Stylish templates, excellent image handling, mobile responsiveness
- Cons: Less intuitive than Wix, fewer plugin options
If branding and visual storytelling are important to you, Squarespace’s elegance sets you apart from competitors.
3. WordPress.com – Power and Scalability for Growing B&Bs
Best for: Those who want complete control and scalability, plus blogging integration.
WordPress.com (not to be confused with WordPress.org) is a hosted solution that offers robust flexibility for bed and breakfast websites. Combined with plugins like WP Hotel Booking or MotoPress Hotel Booking, it becomes a powerful tool for managing reservations, calendars, and even multi-language support.
- Pros: Highly customizable, blog-friendly, great for SEO
- Cons: Steeper learning curve, some key features locked behind a paywall
For B&B operators focused on content marketing and SEO to drive traffic, WordPress.com is a strong contender.
4. Weebly – Simplicity with Functional Essentials
Best for: Newbie hotel owners and small B&Bs looking for a simple solution.
Owned by Square, Weebly is straightforward and efficient. It’s not as flashy as Wix or Squarespace, but it gets the job done. You can use its drag-and-drop builder to create pages easily and add features like contact forms, maps, and image galleries.
- Pros: Affordable pricing, simple interface, Square POS integration
- Cons: Limited design flexibility, fewer advanced features
Weebly is ideal for those who want to get online quickly and start taking bookings using Square’s payment system and integrations with hotel booking apps.
5. Hostaway – Targeted for Short-term Rental Management
Best for: B&Bs that also list their property on Airbnb or Vrbo.
Hostaway is slightly different from traditional website builders, as it’s tailored to short-term rental property management. It allows you to create a functional website while also providing tools for syncing calendars, managing bookings across multiple platforms, and automating communication with guests.
- Pros: Channel management, excellent automation tools, built-in analytics
- Cons: Higher pricing plans, less about aesthetic and more about functionality
If you’re juggling multiple OTA accounts (like Booking.com and Airbnb), Hostaway can be a huge timesaver and consolidation tool.
6. Site123 – Quick Setup for Budget-conscious Hosts
Best for: B&B owners looking for speed, simplicity, and affordability.
Site123 is ideal if you want something fast and functional with minimal setup time. While it may not offer the granular control of Wix or WordPress.com, it has pre-made layouts that suit hospitality businesses and built-in tools like appointment scheduling, contact forms, and multilingual options.
- Pros: Fast to launch, multilingual support, simple user interface
- Cons: Limited customization options, fewer app integrations
Its user-friendly dashboard, combined with customer support, makes it a good choice for B&B operators who don’t want to get bogged down in tech.
7. Lodgify – Purpose-built for Independent Hospitality Businesses
Best for: Professional B&B owners wanting hospitality-first features.
Lodgify is designed specifically for vacation rentals and hospitality properties, making it uniquely suited for B&B owners. It has a specialized platform that includes direct bookings, calendar sync with major OTAs, and full website customization through its templates.
- Pros: Unified platform for website + bookings, strong industry focus, integrated payment gateway
- Cons: Requires monthly subscription, learning curve for custom setups
Lodgify stands out because it’s not just another website builder—it’s a turn-key solution created with hospitality in mind.
Conclusion: Choosing the Right Builder for Your B&B
Whether you’re looking for a beautifully designed site, a robust platform for growing your customer base, or a straightforward tool to get online fast, there’s a solution on this list for every type of bed and breakfast owner.
Here’s a quick recap:
- Wix: Most customizable and user-friendly
- Squarespace: Best for beautiful designs
- WordPress.com: Great for advanced features and content marketing
- Weebly: Simplified setup for the budget-conscious
- Hostaway: Practical choice for managing listings on multiple OTAs
- Site123: Quick setup with multilingual options
- Lodgify: Tailored to vacation rental and B&B owners
Keep in mind your goals—whether that’s attracting more guests, streamlining booking processes, or sharing your unique story—and choose the platform that aligns best with your business strategy. With the right website, your bed and breakfast will be well on its way to welcoming more guests and growing your brand both online and offline!
