Shoppers love gifting options. Finance and ops love when those options don’t break tax, inventory, or reporting. The easiest way to offer wrap and messages without custom code—and still keep clean line items—is Gift Wrapper. It lets you add gift wrap and gift notes on product pages, per item in the cart, and at checkout, while treating wraps as proper WooCommerce products you can price, tax, track, and analyze.
If you sell books, toys, cosmetics, home décor, or you run seasonal campaigns, this is a fast path to higher AOV, happier buyers, and fewer “can you wrap this?” support emails.
What you’ll set up (in a nutshell)
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Wrap offers on the product page, cart line items, and/or checkout
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Optional gift message fields
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Product/category exclusions (no wrap on bulky or drop-shipped SKUs)
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Wraps as their own products for stock, tax, and reporting
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A clean UI: simple checkbox, slide-down panel, or modal with thumbnails
If you prefer to test the basics first, there’s also a free version on WordPress.org: Gift Wrapper.
Pre-flight checklist
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Decide where you’ll offer wrap: product page (PDP), cart, checkout, or all three
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List the wrap styles you’ll sell (e.g., Classic, Holiday, Premium Box) and their prices
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Confirm tax handling for wrapping in your region (same as product, or separate class)
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Identify categories/SKUs you want to exclude from wrapping
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Decide on message length and tone (e.g., 150–200 characters, no emojis)
Step 1: Create wrap “products”
In the plugin, wraps are set up as WooCommerce products. That’s the secret to accurate operations.
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Create products like “Classic Wrap,” “Holiday Paper,” “Premium Gift Box”
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Set prices (e.g., €3.99, €7.99), choose a tax class (can differ from merchandise), and enable stock if items are limited
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Give each wrap a clear SKU so pick/pack and reporting stay unambiguous
Step 2: Choose where to offer wrapping
Product page (PDP)
Best for high-intent gift SKUs. Place a checkbox or button above/below Add to Cart. If you offer multiple styles, use a modal with thumbnails.
Cart page (per line item)
Perfect when orders include multiple gifts. Shoppers can add/edit wrap per item and attach a different note to each.
Checkout (order-level)
Offer a “wrap entire order” option or a simple gift-note-only field for minimal setups.
Tip: Start with PDP + cart for control and flexibility, then layer an order-level message at checkout for buyers who skip earlier prompts.
Step 3: Set rules and exclusions
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Exclude categories like Furniture or fragile SKUs that don’t wrap well
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Create separate wrap groups for PDP vs checkout (e.g., PDP shows style choices; checkout shows a quick global option)
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Limit message length and show a character counter so slips stay readable
Step 4: Pick the UI pattern
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Checkbox for the fastest flow (“Add gift wrap (€3.99) + gift note”)
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Slide-down for one to three styles with short descriptions
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Modal for showcasing multiple styles with images (great for seasonal sets)
On mobile, ensure large tap targets and an obvious close action. Keep labels clear and concise.
Step 5: Test the full flow
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Add two products to the cart; wrap only one on the PDP and add a global note at checkout
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Verify wrap appears as a separate line item (if chosen), with correct price/tax
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Confirm the thank-you page and emails show wrap details clearly
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Reduce stock when limited wraps are used
Why “wraps as products” is the winning model
Tax compliance
Apply a separate tax class if your jurisdiction requires different rates for services vs goods.
Inventory accuracy
Track premium papers and limited boxes. When stock hits zero, the option disappears automatically.
Reporting & analytics
Because the wrap is its own line item, you can measure:
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Wrap attach rate (orders with ≥1 wrap / total orders)
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AOV lift (orders with wrap vs without)
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Style preference by wrap SKU revenue
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Seasonality (e.g., Nov–Jan vs rest of year)
Send wrap items to GA4 with your e-commerce events to segment performance in Explorations.
Real-world playbooks
1) Seasonal lift without code
Create a “Holiday” wrap group with themed styles and a slightly higher price. Use a PDP modal with thumbnails; enable it from November through early January. Track attach rate weekly.
2) Corporate gifting
Enable per-item wrap on the cart so buyers can split gifts within one order. Let them add different notes per line item. Clear line items simplify invoices and internal approvals.
3) Last-minute buyers
On your top giftable SKUs, place the wrap control above Add to Cart. This captures intent early and reduces cart edits later.
4) A/B test placement
Run two weeks with PDP-only, then two weeks with checkout-only. Compare attach rate and AOV. Keep the winner as your default and document the result.
UX copy that converts
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“Add gift wrap (€3.99) + gift message” (explicit value beats “Gift wrap available”)
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“Premium gift box (€7.99) — sturdy lid, tissue paper, handwritten card”
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“One card per item. Max 180 characters.”
Keep microcopy short and helpful. If you offer multiple styles, short descriptions under each thumbnail reduce decision time.
Ops SOP (the boring bits that prevent headaches)
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Distinct SKUs for each wrap style; train fulfillment to pick by SKU
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Packing slip shows wrap line items and messages beneath each wrapped product
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Returns: define whether wrap is refundable; usually it’s not, unless the product is returned unopened
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Edge cases: disable wrap on drop-shipped items; ensure messages don’t print on invoices where they shouldn’t
Troubleshooting quick list
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Wrap not showing? Check category/SKU exclusions and visibility settings
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Taxes wrong? Verify tax class on the wrap products and tax settings by zone
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Notes missing on emails? Ensure email templates include the wrap line item and meta
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Inventory not decrementing? Confirm wraps are set to “manage stock” and not virtual if you need physical stock control
Measuring success
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Attach rate target: start with 3–5%, aim for 7–10% on gift-heavy catalogs
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AOV impact: wraps often add €2–€6 per order before any conversion lift
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Message usage: if <30% of wrapped items include a note, make the note field more visible
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Style winners: re-order top-converting wrap SKUs early in Q4
Pricing snapshot
Public pricing on the site indicates:
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1 site: $49/year (lifetime $89)
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5 sites: $89/year
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100 sites: $159/year
Always check the pricing page for current rates before purchase.
Free vs PRO—where to start
Kick the tires on staging with the free build: Gift Wrapper. When you’re ready for full configuration (rules/exclusions, UI variations, template overrides, Elementor widget, translation editor, and more), go PRO via the plugin name link at the top.
FAQs
Can I tax wrap differently from products?
Yes—assign a different tax class to wrap product(s).
Can customers edit wrap after adding to cart?
Yes—on the cart page they can add, edit, or remove wrap per line item.
Do I need images for styles?
Not required, but thumbnails in a modal significantly improve selection rate for multi-style setups.
Will it work with composite/bundle products?
Compatibility is noted with popular extensions (e.g., Mix and Match, Composite Products beta). Test edge cases on staging.
Final take
Gift options work best when they’re effortless for shoppers and reliable for your back office. Gift Wrapper delivers both: simple controls where buyers expect them and clean line items your finance, ops, and analytics teams can trust. Start with a checkbox on your top gift SKUs, track attach rate and AOV, and expand into seasonal sets once you see the lift.
